Aishitoto EX Hair Shampoo (400ml)

(15 Customer reviews)

This ultra-soothing SILICONE-FREE shampoo in our EX Range is definitely your choice if you are looking for a medicated shampoo to treat your scalp, whatever the problem is and yet does not carry harmful chemical ingredients. Healthy-looking bouncy hair starts with the right shampoo, and Aishitoto Ex range helps you to look stylishly fresh every day.

Aishitoto Ex Hair Shampoo salient points include

  • Top seller in Japan
  • Use naturally derived ingredients
  • Sulfate free
  • Paraben free
  • Silicone free
  • Fragrance free
  • Fully imported from Japan
  • 400ml
RM 182.40 RM 228.00

Aishitoto EX Hair Shampoo Medicated Collagen 400ml

Now you hear that silicone, fragrance and sulfates are not good in your hair care products. Have you ever wondered why is that so?

Silicone, eg. Dimethicone, is almost like rubber or plastic, act as a sealant against water or air. This synthetic chemical formula found in your hair care products are really doing bad things on your hair but cunning enough to give you an illusion of silky and smooth outlook. Caution! It’s a fake shine from the plastic. It builds up over time and is hard to remove. It will prevent moisture and nutrients from penetrating to the hair shaft, making it weak and break. Then, it starts to weigh down your hair, making it lifeless and dull. You start complaining about your shampoo is not doing its job and you start looking for another shampoo in the market, which is again silicone-based. Worse will happen because with time it will dry the hair out, less nourished, and hair stops growing due to clogged follicles by this hard to remove mineral. The nightmare of hair thinning begins!

Sulfates, eg SLS (sodium lauryl sulfate), ALS (ammonium laureth sulfate), and SLES (sodium laureth sulfate) are powerful cleansing agent. The horrible news about sulfates, yes, they :

  • strip the natural oils of hair, leaving your hair strands dry and frizzy
  • compromise the moisture balance on your scalp, causing itchiness and redness
  • block hair follicles that may result in hair loss
  • strip the color from your hair, leaving you with dull and faded look.
  • eliminate good bacteria which are necessary for a healthy scalp.

Fragrance, smells good but if synthetic, it is really damaging. It composes petroleum by-products such as benzene derivatives, aldehydes, toluene, and other known toxic chemicals. Aishitoto products contain no artifical fragrance but it derives its natural fragrance from essential oils.

Aishitoto Ex Hair Care is free of Silicone, Fragrance, Sulfate and Paraben !

Aishitoto Ex shampoo & conditioner which comes in pair contains a set of Botanical Oils and Extracts, including Lavender Oil, Bergamot Fruit Oil, Canaga Odorata Flower Oil ( also known as Ylang Ylang), Bitter Orange Orange Leaf/Twig and Macadamia Seed Oil. The set does both, stimulates follicles, nourishing hair strands and adds volume and thickness to existing hair.

Infused with Hydrolyzed Collagen, derived naturally from marine collagen (fish collagen), this plumping collagen acts as film forming, moisturizing, nourishing, restoring and protective agent. It prevents moisture losses and improves hydration and elasticity, offerings suppleness, silkiness and shine to your hair.

Water, Sodium Methyl Cocotyl Taurate, Cocamidopropyl Betaine, Cocamide DEA, Lauramidopropyl Betaine, Sodium Lauroyl Methylaminopropionate, Lauramine Oxide, Phenoxyethanol, Citric Acid, PEG-150 Pentaerythrityl Tetrastearate, Lavandula Angustifolia (Lavender) Oil, Polyquaternium-10, Sodium Propionate, Dipotassium Glycyrrhizate, Etidronic Acid, PEG-7 Glyceryl Cocoate, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Canaga Odorata Flower Oil, Glycosyl Trehalose, Hydrolyzed Collagen, Hydrogenated Starch Hydrolysate, Citrus Aurantium Amara (Bitter Orange) Leaf / Twig Oil, Sodium PCA, Sodium Lactate, Butylene Glycol, Macadamia Ternifolia Seed Oil, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Ubiquinone, Sodium Acetylated Hyaluronate, Serine, Valine, Isoleucine, Threonine, Proline, Soluble Collagen, Histidine and Phenylalanine.

• Marine Collagen
• Hyaluronic Acid

- Step 1:
Wet your hair.
- Step 2:
Depending on the length of your hair, squeeze the appropriate amount of Aishitoto EX Shampoo on your palm.
- Step 3:
Lather between palms with water.
- Step 4:
Gently massage onto your hair from the root to the tip, then slowly back up to your scalp.
- Step 5:
Rinse hair thoroughly until shampoo is removed.

• Avoid contact with eyes
• Store in a cool and dry place
• Discontinue use if irritation appears
• For external use only
• Keep away from children's reach

  • Eryna
    Texture sangat pekat so kena pump sikit je. Really recommended untuk sesiapa yang ada masalah kelemumur.
    11 months ago
  • Sabrina
    feel fresh and clean after washing, a little tangle probably needs to use with conditioner. My hair fall reduced and I feel good, will return for more amazing products
    11 months ago
  • Hua Qing
    My favourite collagen shampoo👍🏻 recommended
    1 year ago
  • Lola
    using this shampoo really gives volume and shine
    1 year ago
  • Angel
    my scalp felt really nice after use and didn't feel flaky or dry
    1 year ago
  • Aisha
    this shampoo is very moisturizing but doesn't leave my hair oily
    1 year ago
  • April
    Hair felt really clean and nice after one use. Scalp feels gentle and the smell is great!
    1 year ago
  • Zahra
    Hair felt really clean and nice after one use. Scalp feels gentle and the smell is great!
    1 year ago
  • Fatin
    i like the way my hair felt, it was soft and very easy to manage. before using my hair was brittle and hard to manage
    1 year ago
  • Tan Suyin
    This is my 2nd purchase, very good quality shampoo, very refreshing after use
    1 year ago
  • Lee Yen
    I like the EX shampoo. It may be a bit pricey but its well worth the money paid. My hair is very soft after using it. On top of that, you only need to use a little bit of it. One bottle can last a long way.
    1 year ago
  • Vivien Seah
    Pricey but it works. Hair definitely drop less.
    3 years ago
  • YiTong
    this shampoo really deep cleanses the scalp. my hair doesnt get oily that fast when i use this shampoo
    3 years ago
  • Chui Meng
    It makes my hair really soft and easier to comb ! I don't need other shampoo any more.
    3 years ago
  • Mei
    This is best shampoo I have ever bought. Like it so much but did not know what and how it does wonders. Finally I get to know a shampoo without silicone can do so much good to my hair and make them healthier. Thanks Aishitoto !
    3 years ago