Why Aishitoto is No.1
When we say Aishitoto is the No.1 seller of collagen jelly in Japan for 10 consecutive years, we mean we are simply better than our competitors as a single company.
In Japan, people are consuming an average of 5 grams of collagen a day. Demand for healthy aging driving interest in collagen supplements for skin, joint and bone health. Japan has even made collagen consumable in the form of functional confectionery with collagen, such as cookies, chocolates, nuts snack, etc, other than skincare, hair care and cosmetics. The good news is jellies dominate the market share at all times in Japan.